For the past 15 months, as part of a major earlier cancer diagnosis drive, an NHS partnership with P‑Wave has encouraged men to consult their GPs if they see blood in their urine.
The collaboration has seen the important health message – “Blood in your pee? Contact your GP practice” – delivered directly to those at risk through a special message featured on P‑Wave’s Slant6 urinal and trough screens.
“It is time to put an increasing focus on the washroom as a centre for wellbeing and men’s health,” says P‑Wave Brand Manager Mark Wintle at Robert Scott.
“Our partnership with NHS England is unique, and has gained amazing momentum as many large businesses have come on board to support this important and potentially life‑saving initiative.
“With the support of our customers, as we head into Q2, we will have succeeded in placing over 800,000 of our NHS‑branded Slant6 urinal and trough mats in men’s washrooms across the country, from pubs, offices and restaurants, to shopping malls and stadiums.
“We are thrilled that this ever‑growing group of partners includes Sodexo, phs Group, Balfour Beatty. Mitchells & Butlers, and even Manchester United football club. The more men see the message, the more effective the campaign becomes.”
Award‑Winning Campaign
P‑Wave’s body awareness partnership with NHS England won the Marketing Campaign of the Year category at the 24th European Office Product Awards in Amsterdam in March 2025.
